Why Warhammer?
Imagine being tasked with marketing Warhammer 40,000. The game, with its odd name, is played on a tabletop, not online. …Continue reading →
View ArticleWhat Happens to the Global Fast Food Culture When McDonald’s Leaves a Country?
For companies going global, the BRIC countries have long been focal targets—growing, increasingly open and welcoming regions in which they …Continue reading →
View ArticleHow Will Retailers Pass Inflation-Related Price Increases Along to Customers?...
Price hikes might not raise any eyebrows—or tighten any belts, really—when the economy is healthy, or when stimulus checks are …Continue reading →
View ArticleFlippy, CookRight, and the Other Robots Cooking Your Burgers and Making Your...
When a robot makes your burger or coffee, do you leave a tip? This question is no longer hypothetical. Restaurants, …Continue reading →
View ArticleTo Catch up with the Times, Watch Companies Embrace Gender-Neutral Marketing
Watchmakers are finally getting the memo that some men are partial to smaller watches decorated with diamonds, just like some …Continue reading →
View ArticleVideo Game Sales Are Slowing Down
Is it game over for the video game market? Not quite, but after a couple of years of explosive growth, …Continue reading →
View ArticleAbercrombie & Fitch Wants You (Yes, You!) to Visit Its New Gateway Shopping...
Way back when, all the way back in the 1990s, Abercrombie & Fitch was the source for some very strange …Continue reading →
View ArticleWalmart Wants to See You in Your Undies, so You Can See Yourself in Its Clothes
Walmart has too much apparel on its hands and in its warehouses. In the face of inflation, consumers have cut …Continue reading →
View ArticleMarketing Tidbit: Vinyl Records Are Making a Comeback
2022 was a record year for records. For the first time since 1987, people bought more vinyl records than compact …Continue reading →
View ArticleDiversity and Representation by Barbie
Over her long history, Barbie has seen some ups and downs. Immensely popular when she was first introduced in 1959, …Continue reading →
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